Today’s online dating industry accounts for over $2 billion dollars in revenue per year. With all this in mind, Facebook is looking for some action. What about you? How are you growing your online dating business? Do you have a reliable and affordable dating merchant account? To know more about the topic and where you can obtain the best merchant services, read this article.
Facebook’s Dating App: Dating Merchant Account
Facebook announced its plans concerning its dating feature earlier this year. The announcement found mixed reaction. Facebook reassured that users’ friends wouldn’t be able to see that they were using the dating ap and that their dating profiles wouldn’t be dependent on their core network ones, however, people were concerned about their privacy.
Now, Facebook has already released its new Facebook Dating platform. The company is aimed at grabbing a piece of the online dating market. The social networking giant is focused on blending popular features found throughout the apps such as Tinder, OkCupid, and Coffee Meets Bagel.
Facebook is hopeful that they won’t blend the dating experience separate together with everyone’s main Facebook feed, though the service advertisements will probably appear. Facebook Dating will pilot in Colombia. Soon, it’s going to be released internationally.
By the way, HubSpot has recently held a survey among 672 internet users across the US, UK, and Canada. When asked if they’d mind using the Facebook Dating app, on average, 63% of the survey participants answered “No.” The US respondents were most reluctant: 68% of them said they weren’t going to use the app.
If you’re a dating merchant working on taking your business to the next level, apply to only a reputable processor that specializes in the high risk field. With a true professional, you can enjoy the lowest rates and the best terms for a dating merchant account. Look for a merchant account provider that’s ready to talk to you so to know all the nuances concerning your own business needs.
What Does Facebook Want?
Facebook’s goal is to make the company the best place to start a relationship online, as Nathan Sharp, Facebook Dating’s product manager notes.
The operation of Facebook’s dating app is based on algorithms and data it collects about users. The main difference between Facebook’s Dating app and Tinder, and other similar apps is that there isn’t any swiping at all.
It’s important to note that Facebook Dating has done its best to avoid sounding like a sex app. It’s being viewed as a tasteful take on the online dating game. E.g., the app is designed to avoid pushing existing friends together through suggestive matching.
According to an article in TechCrunch, connecting singles to contribute to “meaningful relationships” is the marketing gloss over how much private information people are providing.
In fact, this isn’t the only Facebook news. The company has recently introduced a new gadget, a voice-activated video chat tablet, that’s designed with an always-listening microphone and camera for your living room or kitchen. It can detect when you’re in your own house. The name of the gadget is “Facebook Portal.”
Author Bio: Electronic payments expert Blair Thomas is the co-founder of high risk payment processing company eMerchantBroker that offers exceptional merchant services, including a dating merchant account. He’s just as passionate about his business as he is with traveling and spending time with his dog Cooper.